After designing dozens of manufactured-home sites, I kept seeing the same backend rebuilt from scratch. So I designed it once, as a platform: Yard gives each dealer or community a branded site with live inventory, run by their own team.
Through the Bild Media partnership I designed sites for dozens of manufactured-home dealers and communities. Each one had its own look. Underneath, they all needed the same things: listings, home models, intake forms, leads, and a brand on top.
And every time a dealer added a home, someone had to touch the site. The design work was different on every project. The plumbing was not. That gap was the product.
Yard is white-label on purpose. An agency or dealer group signs in once and runs many properties. Each property is one branded site, and that is also how it's priced: per published site, with inventory, home models and teammates unlimited.
A family shopping for a home never sees the word Yard. They see the dealer's name, the dealer's homes and a way to get in touch.
Templates are full visual languages, not colour swaps. Each of the six (classic, modern, bold, minimal, warm and editorial) sets its own type scale, spacing, radius and shadow, so a lot in Texas and a quiet lakeside community can feel different on the same foundation.
Dealers manage their own inventory. Adding a home used to mean waiting on a developer; now it's a form. And for dealers who already love their website, the inventory grid, model gallery, payment calculator, contact card and property directory drop into it as embeds.
A dealer's home pageA home, with price, specs and a way to askThe setup is one guided path, so nobody has to know where anything lives before they start. Each step asks for one kind of thing and saves it, and the site is real the moment it's published.
Running it day to day showed where the first version was thin. The admin had grown table by table, so the database became the menu, and it still assumed one organization per login, which works against a product built for agencies. Some features the pricing page promises were also hidden from dealers at launch.
So the v2 plan starts with structure, not screens: one login for many client organizations, the embeds and home models opened up to dealers, and simple tables with inline status editing in place of card grids.
Platform dashboardProperties
Editing a propertyLook for the work you keep redoing. After enough client sites, the repeated part stops being a chore and starts being a product.
And let real use rewrite the plan. The first version proved the idea; the second one is being designed around how people actually run it.