Sr. Designer who brings empathy, clarity, and strong UX thinking to complex digital products.
About Iryna Lototskyy
My background in healthcare taught me to truly listen and understand people. As a UX designer, I turn that empathy into clear, usable digital experiences. I enjoy simplifying complexity and creating designs that feel natural, thoughtful, and easy to navigate.
I’m inspired by brand design, architecture, and typography.
Outside of work, I have a sweet, silly pit bull mix, love to travel, and enjoy occasional furniture renovation projects.
The Business Portal Redesign project aimed to improve clarity, workflow efficiency, and business confidence for millions of businesses using the BBB Business Portal, by modernizing its user interface and streamlining self-service experiences.
The BBB AI Assistant is a beta conversational AI interface for web designed to help consumers quickly and confidently navigate to the correct BBB action (Complaint, Review, or Scam Report) by understanding their needs through natural language.