The Brady UX Blueprint: How to Structure Your UX Agency Website for Growth

Building a successful UX agency involves far more than exceptional design skills—it requires operational clarity, strategic positioning, and a clear understanding of your audience's needs. At Brady UX, we've carefully developed our website structure as an engine for growth, intentionally catering to startups, growth-stage companies, and enterprise clients. Today, we're openly sharing our 2025 sitemap and page list—the literal blueprint of our online presence—to empower the next generation of UX leaders.

1. Strategic Top-Level Navigation: Our main navigation isn’t just links; it’s a reflection of our agency’s core values: clarity, simplicity, and directness. We prioritize audience-focused pages like Services, Portfolio, and Resources because they align directly with client needs, showcasing who we are and what sets us apart.

2. Audience Segmentation: Success in UX requires empathy and understanding your users. Our approach divides potential clients into distinct audiences—Startups, Growth-Stage & Mid-Size Companies, and Enterprises. Each segment receives a personalized landing page tailored specifically to their pain points, ambitions, and typical engagement formats.

• Startups: Energetic and motivational, with simple pricing and direct calls-to-action.

• Growth-Stage: Collaborative and insightful, highlighting scalability and internal team support.

• Enterprise: Strategic, concise, and showcasing our deep expertise and operational excellence.

3. Modular Content Strategy: Consistency is key, but personalization is powerful. By using modular sections like Our DRAGON Process, Why Brady UX?, and Team Spotlight across multiple pages, we ensure brand consistency while also tailoring messages to resonate strongly with each audience segment.

4. SEO as a Growth Lever: SEO isn’t an afterthought—it’s built into our structure from the ground up. Each page has strategic keywords designed to attract our target audience organically. From "Startup UX Design Agency" to "Enterprise UX Design Consulting," our deliberate keyword strategy brings the right users directly to us.

5. Clear User Journeys: Successful UX agencies understand how users move through their site. We explicitly design user journeys that lead potential clients from discovery (search or ad), through understanding our value, to actionable next steps (booking a consultation or requesting a proposal).

Conclusion: By sharing the detailed Brady UX website structure, we hope to demystify one of the critical aspects of building a UX agency—your digital presence. Feel free to use this sitemap as a starting point, adapt it, and build upon it to create a powerful, client-focused agency website of your own.

Explore the Original Document: Access the full Brady UX 2025 Proposed Sitemap & Page List here.