Bild Media — Scalable UX System Across 27+ Client Websites
Case study by B. Starr · Design System / UX Strategy / Conversion Optimization
This case study outlines the creation of a scalable UX system for Bild Media, applied across over 27 client websites to solve recurring design challenges and drive business outcomes.
Project Overview: Bild Media
This case study details the development of a scalable UX system for Bild Media, applied across 27+ client websites in the manufactured housing, real estate, and service industries.
The Challenge: Scale & Consistency Across Diverse Clients
Unlike typical single-project design, this work involved managing dozens of live websites for diverse clients, each with different branding, inventory, and markets. Despite these differences, recurring problems emerged across projects:
Unclear value proposition
Weak trust signals
Confusing navigation
Poor lead flow
No real structure behind the content
Approach: From Designing Pages to Building a Repeatable UX System
The strategy shifted from individual page design to creating a reusable UX system. This system was founded on four core principles:
Core Principles of the UX System
Results & Outcome: A Scalable System & New Platform (Yard)
This systematic approach evolved into a repeatable and adaptable framework. This UX system ultimately led to the creation of 'Yard,' a platform designed to extend this structured design methodology to even more businesses, eliminating the need to start from scratch.
Good design isn’t about making things look better. It’s about making businesses work better.
Project Reflection
- Number of Client Websites
- 27+
- Average Manufactured Home Purchase Value
- $80k-$150k